Bopper, the 100% B2B transactional indie music licensing platform, is announcing its equity crowdfunding campaign launch which now allows any Canadian to invest in the company and support the development of a more ethical music industry. The company, which has previously received funding from institutional investors, aspires to enable all people who align with their mission to join them as an investor as they change the music licensing industry for the better.

Bopper has launched their funding campaign on FrontFundr, Canada’s leading Equity Crowdfunding platform – allowing companies like Bopper a more equitable, inclusive model for raising capital. FrontFundr campaigns work like crowdfunding: they help startup and growth-stage companies raise funds, with backing from a diverse group of impact investors who believe in their company. However, contributors receive direct equity in the company rather than only receiving early access to a company's product.

Bopper’s mission includes fostering win-win scenarios for artists and brands by joining creativity with social responsibility through making licensing of indie music a breeze for ad agencies, filmmakers, and social media managers. The decision to open the opportunity to invest in Bopper to all Canadians, including to artists and labels it represents, through FrontFundr’s Equity Crowdfunding model which aligns with the company’s values perfectly. By raising capital through Equity Crowdfunding, Bopper enables musicians and their fans to share in the success of the company and change the music licensing industry for the better. 

“The decision to allocate part of our latest funding round to a capital crowdfunding initiative is based on our core value: to help artists and members of our business ecosystem benefit even more from Bopper’s growth,” said Bopper CEO Gabriel Bouchard. “We want to expand this opportunity to anyone who aligns with our company values, to reach all the people who want to make the independent music scene thrive.”

FrontFundr is simple and straightforward. The technology provides users across Canada access to invest in innovative, early stage and growth companies in under 12 minutes, starting from as little as $250. To date it has helped more than 60 companies raise over $70 million. 

Bopper’s total fundraising goal is set at $2mm, and $250K has been allocated exclusively to this Equity Crowdfunding campaign. To learn more about how you can become a co-owner in Bopper view their campaign page on FrontFundr campaign page here!

About Bopper

Bopper allows you to instantly find and license pre-cleared music by top indie artists and bands in minutes, and never have to worry about haggling over rights again. Created specifically for ads and film by veterans from the audio production and advertising industries, Bopper removes all obstacles associated with licensing recording artists, and creates instant access to a new source of music that has been largely untapped so far. It's an evolution from online royalty-free music libraries, and a great ethical alternative. Living at the crossroads of creativity and social responsibility, Bopper's mission is to create win-win scenarios for artists, agencies, and brands so they can all work together to help the new music scene thrive and flourish.

About FrontFundr
FrontFundr is Canada’s leading online private markets investing platform and an exempt market dealer. It provides startups and growth companies access to capital, and gives investors access to private companies they believe in and want to support. It provides a community of 27,000+ investors with the ability to review and complete private placements on one digital platform. The company’s revolutionary technology allows users across Canada to invest in innovative growth businesses in under 12 minutes, starting from as little as $250. To date, it has helped more than 70 companies raise over $70 million. 

Music licensing platform Bopper has released a fully featured mobile web version, allowing on-the-move users to do everything sync-related from their phones. 

With Bopper Mobile, users can conduct AI-driven searches, get instant custom quotes, access custom playlists, listen to all tracks, configure licenses, and instantly execute a transaction, all in the palm of their hands. The transaction can be finalized in seconds on the platform; no need to lose time in negotiation or track clearance. Bopper users can also save searches between desktop or Bopper Mobile platforms for a seamless user experience. 

Bopper is tailoring sync to every instance to make the process of licensing music for quick social or annual TV campaigns into a one-click affair, like most e-commerce. Bopper brings a forward-thinking workflow to music curation for the time-pressed advertising and TV production industries. When you get a tip about an intriguing new artist or hear the perfect track on the go, you can instantly check its availability and price on Bopper, licensing it in a matter of minutes. 

Customer data shows 30% of Bopper’s user traffic comes through mobile devices. “Mobile optimization is the latest development in our commitment to empowering our users and clients and giving them more functionality to streamline the music licensing process,” said Gabriel Bouchard, CEO of Bopper. “Our purpose is to make licensing indie music safer, faster, and easier for all parties. This is another step forward in that mission.”

About Bopper

Bopper allows you to instantly find and license pre-cleared music by top indie artists and bands in minutes, and never have to worry about haggling over rights again. Created specifically for ads and film by veterans from the audio production and advertising industries, Bopper removes all obstacles associated with licensing recording artists, and creates instant access to a new source of music that has been largely untapped so far. It's an evolution from online royalty-free music libraries, and a great ethical alternative to custom music. Living at the crossroads of creativity and social responsibility, Bopper's mission is to create win-win scenarios for artists, agencies, and brands so they can all work together to help the new music scene thrive and flourish.

Ad music licensing platform, Bopper, is announcing it has come to an agreement with all of the rights holders it represents to pre-clear tracks for use in brand content productions on Tik Tok, YouTube, Instagram and Twitch. Never before has there been such a safe and easy way for brands to license music from independent recording artists for immediate use in digital advertising. 

“So many brands and advertisers are desperate right now, looking for the very best music to safely use for social media ads,” said Bopper CEO Gabriel Bouchard. “They are particularly concerned with take-downs that are happening more frequently, as well as legal and reputational risks involved when using music on these productions.”

With social platform ad creation and viewership trending exponentially up, it is little wonder that social media advertising already accounts for the majority of licenses created on Bopper. Advertising for social media requires speed, agility and the assurance it is done legally. Bopper’s competitive advantage lies in both providing pre-cleared music from top recording indie artists that can be safely licensed by brands in minutes, and also in the niche targeting of platforms like YouTube, Instagram, Tik Tok and Twitch. 

“The agreements we have made with the music rights holders are truly unprecedented,” said Bouchard. “The biggest multinational brands in the world are looking for the easiest, fastest and safest way to find and license music for social media, and for artists to get compensated fairly, considering the specific nature of these social media uses. Bopper is creating that win-win for both parties.”

About Bopper: 
Bopper is the only platform for music discovery and pre-authorized licensing specifically designed to make creative work easier for advertising agencies and brand managers. The company's mission is to give content producers access to quality professional artists, while ensuring that they receive fair compensation for the use of their works.

In honor of Pride Month and in celebration of the LGBTQ+ community, the premier indie music licensing platform Bopper will be spotlighting LGBTQ+ artists on its website and newsletter each week during the month of June. The first LGBTQ+ artist featured in this initiative, singer, songwriter and spoken word artist Elina Filice, defies genre and touches hearts with soulful lyrics and expressive melodies. 

For Filice, “Music is a powerful tool for the queer community as it is a space for authentic storytelling of the experiences and struggles that are unique to us,” said Filice. “For queer artists like myself, music creates a space to tell stories of resilience, pride, and authenticity, but also to share stories of love, loss, and heartbreak.”

Filice is one of the many artists Bopper has selected to showcase on its platform of pre-cleared tracks, sync-ready and easily accessible by advertisers, brand managers and marketers looking for just the right song. Along with Bopper’s core goal of ensuring artists are justly compensated for their work, the company strongly supports LGBTQ+ causes with this mission statement: “We celebrate the sacrifice, the fight for justice, the fight for acceptance, the fight for equal rights to be seen, valued and heard by the powers that be. We stand with you.”

“There was a time when LGBTQ+ artists were not able to live out loud and be true to themselves when promoting their music,” says Jessica Entner, Head of Brand and Strategy at Bopper. “A lot of artists hid their sexuality or gender identity for decades in order to get recognized for their music in the mainstream. At Bopper, our mission has always been to amplify these valuable voices and present them to brands and advertisers so they can make a more socially conscious effort to include these creators, artists, and musicians as part of their story.”

On top of the collection of artists, Bopper is excited to announce the donation of 1% of all June sales to the Trevor Project in honor of Mental Health Awareness Month (May) and Pride Month (June). “The opportunity to help promote these voices while also helping to raise funds for the Trevor Project helps Bopper be involved in the change we want to see in the world,” Entner adds.

Along with Elina Filice, Bopper will promote several other outspoken LGBTQ+ artists in June, helping to spotlight their music to the Bopper network of brand managers, advertisers, and marketing corporations. As a bridge between independent artists and advertisers, Bopper is in the unique position of giving just compensation to trend-setting artists who typically get thrust aside by music industry representation. 

“Bopper has been incredibly supportive,” Filice said, “Not only do they value and promote my music, but they understand what I’m trying to achieve, and recognize the importance of representation in music. Sync is important as it offers a viable revenue stream which allows me and other independent artists to keep making music and furthering our careers.”

About Bopper: 

Bopper is the only platform for music discovery and pre-authorized licensing specifically designed to make creative work easier for advertising agencies and brand managers. The company's mission is to give content producers access to quality professional artists, while ensuring that they receive fair compensation for the use of their works.

On-demand music sync licensing service, Bopper, is announcing that the President and Managing Partner of DGC Capital, Françoise E. Lyon, will be joining their board of directors this month.

Lyon has a wealth of experience in finance and investing, capital raising, business development and is passionate in her current role at DGC Capital, as she looks to invest in entrepreneurial up-and-comers who are positively impacting the world. 

Lyon comes to the board of Bopper with over 25 years in the finance industry, working in wealth management, business development, client servicing & increasing market share. She has worked for Merrill Lynch in Canada as Vice president of the private client solutions group and Director of Marketing, more than 5 years at the National Bank of Canada as its Vice-President of Marketing & Strategy for their wealth management division, as well as Senior Vice-president of Pembroke Wealth Management, a boutique investment firm in Montreal. Today, as President & Managing Partner of DGC Capital, her passion is in funding innovators and disruptive companies looking to make a positive difference in society at large. 
 
In addition to Bopper’s product, Lyon was impressed by the mission statement and vision of the leadership team, CEO Gabriel Bouchard and Co-founder, VP of Product and Partnerships, Phil Messier — who have built the most intuitive curated library of pre-licensed music for advertisers in the industry. “I like the fact that Bopper is remediating inequality when it comes to connecting musicians to sources of income in the advertising industry,” said Lyon. “I think it’s fair pay for fair service. What I see in Bopper’s business model is an innate equality in the way they’re ensuring artist compensation, with little or no regard for their level of notoriety.” 

The team at Bopper is thrilled to have Lyon on the board, recognizing the vast experience she brings to the table. “It is an honor and privilege to have Françoise join our board of directors,” said Bopper CEO Gabriel Bouchard. “I have known her for several years and I am eager to see the huge impact her foresight will have on Bopper as we look to grow our artist and advertising client base.” 

Along with a distinguished finance resume, Lyon also chairs the board at the National Gallery of Canada in Ottawa, speaks 3 languages, and is a world traveler, with dual citizenship in both the U.K. and Canada. She is thrilled to take a journey of a different sort, into the world of music licensing. 

“What Bopper has created is a dynamic, diverse team who are not looking to make a buck just to make a buck,” said Lyon, “but rather, they have really sussed out the flaw in the music industry when it comes to allocation and discovery. They uncovered something that needed to be improved, and they went out to create something that helped improve it, which I think will fundamentally change the way agencies find artists and music for advertising.”