Press Clipping
5 tips for inspiration when your creative reserves are depleted

“I see myself—half-jokingly—as a gardener in a field of ideas,” explains Philippe-Aubert Messier, founder of music licensing company, Bopper. “I will water and tend a very wide bunch of undeveloped ideas, at seed stage if you will; some will mature, some not. These are a number of [mental] games with good ideas. Most [ideas] aren’t good, so I personally feel I need to maintain a good flow of ideas at different stages to eventually get a good one. When I actually run with one of them, it might look like inspiration, but there is more discipline and a process to it.”